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Marketing and Business Development Professional
2 months ago
MAGENTA is a leading Social and Behavioural Change (SBC) agency that specializes in understanding human decision-making processes to design solutions for relevant and impactful problems. We implement programs across various regions using the latest behavioural science principles and a rigorous approach to research, strategy, campaign design, and implementation.
We partner with civil society, creative agencies, media, and academics to design innovative, relevant, and impactful solutions to challenging problems. Our client base includes UN agencies, INGOs, the FCDO, the US government, and the private sector.
Job SummaryThe Marketing and Business Development Professional will play a key role in supporting MAGENTA's marketing and new business efforts. This role offers an opportunity to gain hands-on experience in a dynamic and mission-driven environment.
ResponsibilitiesMarketing and Communications- Contribute to developing compelling marketing materials, including project fact sheets, case studies, and capability statements.
- Work closely with the program and growth teams to gather information and content to develop marketing materials.
- Maintain strict compliance with the company's branding directives across all marketing materials and communications, maintaining a consistent visual and messaging identity.
- Manage and expand MAGENTA's online presence, including scheduling of content, monitoring engagement metrics, and pinpointing areas for content enhancement.
- Maintain and update MAGENTA's website, ensuring it accurately reflects the most recent projects and initiatives.
- Generate routine reports detailing marketing performance, including website traffic, engagement metrics, and provide recommendations for enhancement.
- Research and monitor thought leadership opportunities and support program teams to prepare and submit applications to conferences, summits, and other thought leadership events.
- Work closely with the US Business Development and Partnerships Director to review the USG forecast and update the USG Pipeline on a weekly basis.
- Facilitate proposal development by conducting research on specific thematic areas related to specific bids, donor strategies, and competitor analysis.
- Collaborate with writing teams by providing desk research support and helping draft proposal sections as required.
- Support program teams on proposal submissions by gathering and uploading necessary documents, formatting proposals, and providing additional technical support as required.
