
Digital Growth Strategist
1 week ago
Syarah aims to revolutionize car buying in Saudi and the Middle East through an end-to-end digital experience, allowing customers to purchase cars from the comfort of their homes.
We are seeking ambitious professionals to help us leverage technology to delight our customers and achieve growth objectives in the auto sector.
All employees are expected to adhere to Syarah's core values: Tolerance, Transparency, Respect, Integrity, and Positivity.
About the RoleThe Digital Growth Specialist oversees customer retention, lifecycle marketing, loyalty, and referral programs, utilizing analytics and MarTech tools to drive growth across channels.
- Manage and optimize marketing tech tools, dashboards, tags, pixels, and reports.
- Serve as the primary point of contact for BI, product, and tech teams to align on data requirements.
- Define KPIs and reporting cadence in partnership with BI.
A) Analytics & MarTech
Plan and execute push, in-app messaging, email campaigns, and automated journeys.
Manage customer retention and re-engagement programs.
Oversee customer engagement platforms, including Storyly and MoEngage.
B) CRM & Lifecycle
C) Loyalty & Referral Programs
Design, implement, and optimize loyalty and referral programs.
Track performance, analyze results, and propose improvements to drive growth.
Requirements- 3+ years of experience in growth marketing, CRM, or retention roles.
- Familiarity with marketing analytics, MarTech tools, and attribution platforms.
- Strong project management and cross-functional collaboration skills.
- Excellent communication and analytical abilities.
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