Paid Media Strategist

1 week ago

Amman, Amman, Jordan beBeePerformance Full time
Drive Growth with Performance Media

Join our mission to revolutionize the car buying experience in Saudi and the Middle East. We're a digital pioneer, offering customers a seamless end-to-end car buying experience from their living rooms.

Our team is passionate about harnessing technology to delight our customers and achieve ambitious growth objectives in the auto sector.

We value Tolerance, Transparency, Respect, Integrity, and Positivity above all else.

Job Purpose:

To execute and optimize paid media campaigns across performance channels to drive qualified traffic, leads, orders, and app installs.

Key Responsibilities:
  • Set up, execute, and optimize paid campaigns on Google, Meta, TikTok, and Snapchat platforms.
  • Implement tracking (UTMs, pixels, conversions) and coordinate with MarTech for clean attribution.
  • Conduct keyword research, A/B testing, and creative experimentation to improve results.
  • Collaborate with design/content teams to brief ad creatives that align with best practices and campaign goals.
  • Monitor and analyze daily performance metrics, adjusting campaigns to meet CPL, CPI, CPO, and ROAS targets.
  • Support campaign reporting and prepare regular performance dashboards using Looker Studio.
  • Stay updated on ad platform changes, beta features, and best practices.

Requirements:

  • 2-4 years of experience running paid ads on Google, Meta, TikTok, and Snapchat.
  • Strong understanding of digital performance KPIs (CTR, CVR, CPA, CPL, CPO, ROAS).
  • Experience with campaign dashboards and analytics tools (Google Analytics, Looker Studio, etc.).
  • Highly detail-oriented with a performance-first mindset.
  • The role can be either on-site in Jordan or remote from outside the country.

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