Paid Media Specialist

2 weeks ago

Amman, Amman, Jordan Syarah Full time

Syarah is on a mission to change how people buy their cars in Saudi and the Middle East. We offer buyers an end-to-end digital car buying experience where they can buy their next car from the comfort of their living rooms. Under the hood, we build systems to manage sourcing of cars, inspection, photography, merchandising, reconditioning, financing, insurance, shipping and many more. Our goal is to turn car buying into an experience of delight, comfort and peace of mind.

We are on the lookout for ambitious, competitive, growth-minded professionals to help us continue to harness technology to delight our customers and achieve our ambitious growth objectives in the auto sector.

All Syarah employees are expected to work in accordance with Syarah core values: Tolerance, Transparency, Respect, Integrity and Positivity

Job Purpose:

To execute and optimize Syarah's paid media campaigns across performance channels to drive qualified traffic, leads, Orders, and app installs.

Key Responsibilities:
  • Manage end-to-end setup, execution, and optimization of paid campaigns on Google, Meta, TikTok, and Snapchat.
  • Implement tracking (UTMs, pixels, conversions) and coordinate with MarTech for clean attribution.
  • Conduct keyword research, A/B testing, and creative experimentation to improve results.
  • Collaborate with design/content teams to brief ad creatives that align with best practices and campaign goals.
  • Monitor and analyze daily performance metrics, adjusting campaigns to meet CPL, CPI, CPO, and ROAS targets.
  • Support campaign reporting and prepare regular performance dashboards using Looker Studio.
  • Stay updated on ad platform changes, beta features, and best practices.

Requirements

  • 2–4 years of experience running paid ads (Google, Meta, TikTok, Snapchat).
  • Strong understanding of digital performance KPIs (CTR, CVR, CPA, CPL, CPO, ROAS).
  • Experience with campaign dashboards and analytics tools (Google Analytics, Looker Studio, etc.).
  • Highly detail-oriented with a performance-first mindset.
  • The vacancy can be either on-site in Jordan or remote from outside the country.

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