Branding Manager- Digital

1 week ago

Amman, Amman, Jordan Arab Bank Full time 40,000 - 80,000 per year

Accountabilities & Key Roles :

  • Assist in developing the Bank's digital marketing strategy and coordinate its successful implementation across the different channels .
  • Develop, grow and optimize the Bank's social media channels based on set KPIs towards meeting Branding, PR and Marketing goals.
  • Plan web, SEO/SEM, email, social media and display advertising campaigns.
  • Maintain our social media presence.
  • Improve integration and deployment of digital marketing tools within the Bank's branding and marketing initiatives.
  • Measure and report on the performance of all digital marketing campaigns.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative digital marketing ideas.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create digital touchpoints and optimize user experience.
  • Collaborate with agencies and other vendor partners.
  • Coordinating all Marketing Research Activities and initiatives across the region.
  • Assist in preparing research reports via IPSOS STATEX and other similar software and tools.
  • Provide assistance and support in conducting and analyzing surveys.
  • Monitoring and documenting competitors' activities in the various markets and segments.
  • Prepare benchmarking and analytical reports.
  • Manage Marketing support logistical needs.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Support, whenever and wherever, is needed in developing and executing off line marketing communication initiatives (Marketing & PR) in support of the Brand and business lines.

Job Requirements:

Education

:

  • Bachelor's degree in Marketing / Economics / Statistics / Business Information Technology from a recognized University.

Experience

:

  • +7 years of hands-on marketing communications, research, digital marketing experience with a large multinational bank / multinational company / research agency / ad agency .

Competencies

:

  • Fluent in English and in Arabic written & spoken.
  • Strong analytical thinking.
  • Technology Savvy with established digital tools knowledge.
  • Strong understanding of research methodologies and techniques.
  • Multi tasking and proven ability to deliver against tight deadlines.
  • Excellent presentation and interpersonal skills.
  • Strong project management skills.

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