Digital Marketing

2 weeks ago

Amman, Amman, Jordan Zain Cash Jordan Full time 15,000 - 30,000 per year

The Digital Marketing & Media Specialist at Zain Cash Jordan is responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, engagement, and customer acquisition. This position requires a creative thinker with strong analytical skills who can manage various digital marketing channels including social media, email, SEO, and PPC campaigns. The Specialist will collaborate with cross-functional teams to ensure alignment between marketing initiatives and business objectives.

Responsibilities
  • Develop and implement digital marketing strategies that align with overall marketing goals and business objectives.
  • Manage and optimize multi-channel digital advertising campaigns including social media, Google Ads, SEO, and email marketing.
  • Analyze and report on campaign performance and metrics, providing actionable insights and recommendations for continuous improvement.
  • Collaborate with creative teams to produce engaging content for various digital platforms (social media posts, blog articles, email newsletters, etc.).
  • Monitor industry trends, market changes, and competitor activities to identify new opportunities and keep our strategies relevant.
  • Build and maintain strong relationships with external vendors and media partners.
  • Conduct A/B testing on various digital campaigns to optimize effectiveness and drive higher engagement.
  • Ensure brand consistency in digital communications while adapting content for different platforms and audiences.
  • Utilize analytics tools (Google Analytics, social media insights, etc.) to track user behavior and high-performing content initiatives.
  • Assist in managing the marketing budget, ensuring optimal resource allocation across digital channels.
  • Work closely with sales and customer service teams to develop strategies that generate leads and enhance customer loyalty.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-4 years of experience in digital marketing, preferably in the fintech or telecommunications industry.
  • Proficient in using digital marketing tools (Google Ads, social media platforms, Email marketing tools) and analytics software (e.g. Google Analytics).
Preferred Skills
  • Strong understanding of SEO/SEM strategies and best practices.
  • Creative mindset with the ability to produce compelling digital content.
  • Excellent communication skills, both written and verbal.
  • Strong analytical skills and experience in interpreting data to drive decision-making.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

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