Regional Marketing Lead

19 hours ago

Amman, Amman, Jordan Abwaab Full time 40,000 - 80,000 per year

Abwaab | REGIONAL MARKETING LEAD
Location: Amman 
Type: Full-time
Department: Marketing

About the Role

Abwaab is seeking a dynamic Regional Marketing Lead based in Amman, Jordan to drive and implement integrated marketing plans across multiple markets in the Middle East.

As the liaison to senior management, you will be expected to work closely with a remote Chief Marketing Officer, not only in developing and implementing the plans, but also acting as the interface and a valuable point of connection between senior management and in-market teams, building knowledge, harmony, fluency and trust. 

You will help teams set SMART objectives, track KPIs such as sign-ups, CAC and LTV, deliver actionable insights, and you will also be responsible for coaching and mentoring a team of enthusiastic and talented local marketers on best practices to create marketing plans, campaigns and tactics that measurably deliver on Abwaab's business objectives.


Key Responsibilities

  • Develop an overarching regional marketing strategy in collaboration with the Chief Marketing Officer - aligned with the overall business goals of Abwaab.

  • Liaise with each in-country marketing team to ensure alignment and delivery on plans, milestones, budgets, optimum marketing mix and timelines across multiple business verticals.

  • Act as the primary point of contact for senior management in Jordan - providing regular updates, insights, and reports for senior management.

  • Build and maintain a centralised Marketing Playbook - including templates, SOPs, personas, processes, case studies and funnel blueprints - for local teams to adapt.

  • Set goals and monitor KPIs (e.g., sign-up goals, CAC, LTV, brand awareness metrics).

  • Use historical and current data as a driver for decision-making and be the champion and guardian of data-driven strategy.

  • Oversee the execution of offline (events, OOH), online (SEM, SEO), social media, influencer, and performance-driven campaigns.

  • Coach and mentor local marketers on global and regional best practice across disciplines, ensuring continuous upskilling.

  • Drive brand marketing initiatives to build long-term engagement and emotional loyalty.

  • Collaborate with analytics and finance teams to ensure marketing spend is cost-effective and aligned to ROI targets.

  • Champion cross-departmental projects (e.g., product launches, regional events) to amplify Abwaab's presence and create a culture of sharing amongst different teams.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business, or a related field.

  • 7+ years of progressive marketing experience, with at least 3 years leading teams in a regional or multi-market role.

  • Demonstrable track record in both brand-building and performance-driven campaigns.

  • Strong analytical skills and comfort working with dashboards (e.g., Google Analytics, Meta Ads, Hubspot and other CRMs).

  • Excellent stakeholder management skills and cross-cultural communication.

  • Fluent in Arabic; and proficient in English.

  • Experience in education, or FMCG businesses is desirable.


  • Specialist Marketing

    2 weeks ago

    Amman, Amman, Jordan talabat Full time 20,000 - 25,000 per year

    Grocery Vertical Campaign ManagementHandle the planning, preparation, and publishing of grocery vertical tactical communications, ensuring proper exposure and timely optimization of grocery partners.Coordinate with the creative and commercial teams on all grocery briefs and required campaign creative assets.Prepare post-campaign reports including performance...

  • Senior Marketing Manager Levant

    19 hours ago

    Amman, Amman, Jordan Visa Full time

    Company Description Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure...

  • Performance Marketing Specialist

    19 hours ago

    Amman, Amman, Jordan qeen Full time 25,000 - 40,000 per year

    ​ is an AI marketing companion designed to help businesses grow, every step of the way. Built around real needs, it delivers smart, personalized, and easy-to-use solutions. With qeen, AI feels truly human. We are now seeking a stellar Product Owner to take full ownership of our product vision, strategy, and execution.Requirements4+ years of hands-on...

  • CRM Lead

    1 week ago

    Amman, Amman, Jordan AlGooru Full time 30,000 - 60,000 per year

    Join AlGooru as our next CRM Lead Who Are We AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals). We've been backed by various local,...

  • Senior Performance Marketing Manager

    19 hours ago

    Amman, Amman, Jordan Chain Reaction Full time 30,000 - 60,000 per year

    Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.Chain Reaction is looking for a Senior...

  • Marketing Manager

    2 weeks ago

    Amman, Amman, Jordan IKEA - Al Homaizi Limited Full time 20,000 - 40,000 per year

    Company Description The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at affordable prices . We are part of IKEA Al-Homaizi Limited, operating in three countries - Kuwait, Jordan, and Morocco.We are an equal opportunities employer. We hire and...

  • Influencer Marketing Specialist

    19 hours ago

    Amman, Amman, Jordan Tamatem Full time 20,000 - 40,000 per year

    As an Influencers  Marketing Specialist at Tamatem: you will play a key role in driving the company's growth by building and executing innovative influencer marketing strategies. We're looking for someone energetic, proactive, and highly connected who knows how to negotiate the best deals, monitor influencer activities, and stay ahead of trends and...

  • Lead Generation specialist

    5 days ago

    Amman, Amman, Jordan Khibraty Full time 15,000 - 30,000 per year

    Our client are seeking motivated and results-driven Lead Generation / Pre-Sales Specialists. The successful candidates will be responsible for identifying, qualifying, and nurturing potential leads to support the sales and BD pipeline. This role requires strong communication skills, a proactive mindset, and the ability to leverage digital tools to drive...

  • Marketing Associate,

    19 hours ago

    Amman, Amman, Jordan KitchenPark Full time

    Who we areAt KitchenPark, we help restaurateurs around the world succeed in online food delivery — our mission is to make food more affordable, higher quality, and more convenient for everyone.We take underutilized properties and transform them into smart kitchens that empower restaurateurs, customers, and the communities they serve. Each time we open a...

  • Assistant Manager, Creative Marketing Management

    19 hours ago

    Amman, Amman, Jordan Samsung Electronics Full time

    Position Summary1. Plan and create the marketing communication asset to achieve the IMC (Integrated Marketing Communication) strategy. 2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.Role and ResponsibilitiesKey Objectives:provides assistance to Marketing...