Senior Marketing Rep

About Acuative

Acuative is a global IT solutions provider committed to delivering top-tier managed services, managed solutions, and network infrastructure support. With a client-first mindset and a relentless drive for excellence, we empower organizations to scale securely and efficiently. Our success is powered by our people—we invest in our employees through continuous on-the-job training, mentorship, and assisted learning that helps to grow our teams. At Acuative, you'll find a collaborative environment built on professionalism, innovation, and the shared pursuit of achieving high results. Join us and help shape the future of IT.

Job Summary 

The Marketing and Sales Specialist - Lead Generation, based in Amman, Jordan, will be pivotal in generating high-quality leads to fuel Acuative's growth in the US and Middle East markets. This role involves leveraging ZoomInfo and LinkedIn Navigator for prospecting, matching and validating data, executing targeted email campaigns, managing leads in Salesforce, and creating new sales opportunities. If you're a strategic, tech-savvy professional passionate about telecom solutions, join us to make a global impact 

Key Responsibilities 

• Prospect Identification: Use ZoomInfo and LinkedIn Navigator to identify and target decision-makers in industries such as retail, finance, and public sector across the US and Middle East for Acuative's telecom solutions. 
• Data Matching and Validation: Cleanse and match lead data to ensure accuracy, maintaining a robust database for effective outreach in diverse markets. 
• Email Campaign Execution: Design and deploy personalized email campaigns to engage prospects, showcasing Acuative's offerings like SD-WAN, 5G, and unified communications, while optimizing for engagement and conversions. 
• Salesforce Management: Input, track, and manage leads in Salesforce, ensuring seamless collaboration with sales teams in the US and Middle East and accurate pipeline reporting. 
• Opportunity Creation: Partner with regional sales teams to qualify leads and create new sales opportunities, driving pipeline growth in both the US and Middle East. 
• Performance Analysis: Monitor campaign performance, analyze KPIs (e.g., open rates, lead conversion), and refine strategies to maximize ROI across regions. 
• Cross-Functional Collaboration: Work with global marketing and sales leadership to align lead generation efforts with Acuative's business objectives in the US and Middle East. 

Qualifications 

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field. 
• Experience: 
• 2+ years of experience in marketing, sales, or lead generation roles, ideally in telecom or technology sectors. 
• Proven success using ZoomInfo and LinkedIn Navigator for prospecting and lead identification. 
• Hands-on experience with Salesforce for CRM management and reporting. 
• Demonstrated ability to execute effective email marketing campaigns (experience with tools like HubSpot, Marketo, or Mailchimp a plus). 
  
  
• Skills: 
• Skilled in using LinkedIn Navigator to build and engage prospect networks, particularly in the US and Middle East markets. 
• Strong analytical skills for matching and validating lead data with precision. 
• Excellent written communication skills for crafting compelling, region-specific email content. 
• Proficiency in Salesforce, ZoomInfo, LinkedIn Navigator, and email marketing platforms. 
• Ability to manage multiple priorities in a fast-paced, cross-regional environment. 
• Familiarity with B2B sales processes and lead qualification frameworks (e.g., BANT). 
• Preferred: 
• Knowledge of telecommunications technologies (e.g., SD-WAN, 5G, unified communications). 
• Experience supporting business in the US and Middle East, with fluency in Arabic and English.

Equal Opportunity Statement

At Acuative, we believe our strength comes from our people—and that includes people from all backgrounds. We are proud to be an Equal Opportunity Employer, committed to creating a workplace where everyone feels valued, respected, and supported. Our inclusive culture encourages growth, creativity, and collaboration across all levels of the company. No matter who you are, if you're passionate about doing great work, you'll find a place with us.