Strategic Planning Director

1 week ago


Amman, Amman, Jordan Ogilvy Full time
About the Role

Ogilvy is a global marketing and advertising agency that values its people and clients. Our mission is to inspire people and brands to make an impact.

Key Responsibilities
  • Participate in consumer research and brand analytics discussions to inform strategic decisions.
  • Develop and maintain a deep understanding of client metrics and data-driven decision-making.
  • Write formal briefs and create an environment for creative development, combining market data, qualitative research, and product knowledge.
  • Perform competitive analysis of brands, experiences, and campaigns using analytics and collaborate with account teams and experience strategy teams to identify new ideas and opportunities.
  • Lead, mentor, and delegate to junior planners and planners.
  • Ensure alignment with client metrics in all consumer research and brand/social/sales analytics conversations.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Proven experience as a Strategic Planning Manager or similar role.
  • In-depth knowledge of Brand Architecture, Qualitative & Quantitative Research Methodologies, Strategic Marketing, and Brand Management.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal abilities.
  • Ability to lead cross-functional teams and influence stakeholders at various levels.


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