Director Event Marketing

1 month ago


Amman, Jordan Global AI Show Full time
  • About the job

    About VAP Group :

    We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global Blockchain Show is a launch event under the VAP Group umbrella.

    We are seeking a dynamic and experienced Events Marketing Director to lead our marketing efforts. The ideal candidate will have a proven track record in creating and executing successful event marketing strategies, driving brand awareness, and delivering measurable results. This role requires a strategic thinker with strong leadership skills, creativity, and a passion for creating memorable event experiences.

    Key Responsibilities:

    Strategic Planning:

  • Develop and implement comprehensive event marketing strategies aligned with overall business objectives.
  • Conduct market research to identify trends, competitor activities, and new opportunities.
  • Collaborate with cross-functional teams to ensure alignment with overall marketing and business goals.
  • Event Promotion:

  • Create and execute integrated marketing campaigns to promote events through various channels, including digital, social media, email, and traditional media.
  • Develop compelling messaging and collateral to drive attendance and engagement.
  • Implement targeted promotional initiatives to reach key demographics.
  • Brand Building:

  • Ensure consistent brand messaging and positioning across all event-related materials and communications.
  • Work closely with the creative team to develop impactful branding elements for events.
  • Establish and maintain relationships with media partners to enhance brand visibility.
  • Lead Generation:

  • Develop and implement lead generation strategies tied to events.
  • Collaborate with sales teams to align event marketing efforts with lead generation and conversion goals.
  • Utilise data analytics to track and optimise lead generation efforts.
  • Event Execution:

  • Oversee the end-to-end execution of marketing plans for each event.
  • Collaborate with event management teams to ensure seamless integration of marketing efforts into the overall event strategy.
  • Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed.
  • Budget Management:

  • Develop and manage the event marketing budget, ensuring optimal allocation of resources.
  • Track expenses and provide regular reports on budget performance.
  • Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • Proven experience as an Events Marketing Director or in a similar role.
  • Strong understanding of event marketing strategies and best practices.
  • Exceptional leadership and project management skills.
  • Excellent communication and interpersonal skills.
  • Ability to analyse data and metrics to make informed decisions.
  • Creative thinker with a keen eye for detail.
  • Proficient in using marketing tools and platforms.


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