Digital Marketing Specialist
2 days ago
About the Role:
Our Partner is seeking a highly experienced Digital Marketing Specialist to join their dynamic team. The ideal candidate will have a deep understanding of managing and optimizing digital advertising campaigns across major platforms such as Google, META (Facebook and Instagram), TikTok, and Snapchat. As a key player in our marketing efforts, you will be responsible for daily campaign creation, optimization, and detailed reporting to drive performance and achieve business goals. Fluency in Arabic is essential for this role.
Key Responsibilities:
Develop, execute, and optimize digital marketing campaigns on Google Ads and META Ads (Facebook/Instagram).Manage and monitor advertising efforts on TikTok and Snapchat Ads.Utilize Google Analytics for performance tracking, analysis, and optimization of campaigns.Implement and maintain tracking mechanisms such as pixels for proper measurement of campaign success.Continuously optimize campaigns for KPIs, including CTR, CPC, CPA, and ROI.Prepare detailed reports on campaign performance, insights, and recommendations for improvement.Collaborate with cross-functional teams to align digital marketing efforts with broader business strategies.Required Experience and Competencies:
High experience in Google Ads: Proven ability to create, manage, and optimize campaigns, including keyword research, bid strategies, and budget allocation.Proficient in META Ads: Strong understanding of Facebook and Instagram ad formats, audience targeting, and ad performance optimization.Familiarity with TikTok Ads and Snapchat Ads: Hands-on experience with campaign creation, targeting, and platform nuances.Expertise in Google Analytics: Ability to analyze traffic, conversion paths, and provide actionable insights.Strong knowledge of measurement tools and pixels: Experience in setting up pixels for tracking, conversion measurement, and retargeting campaigns.-
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