Digital Marketing Expert

Our Culture:

At Zaintech we are proud of our culture and how it drives everything we do. We are looking for individuals who share our values and want to be part of a unique and engaging culture that revolves around collaboration and innovation. If you are looking for a role where you can drive engagement and excellence across teams through commitment and collaboration, and are someone who is customer-centric and appreciates an organization with uncompromised integrity that focuses on employee engagement then read on to learn more about how you can become part of the Zaintech family.

Our Code of Conduct:

At Zaintech we strictly adhere to our code of conduct, which is there to serve as a moral compass, offering a framework for responsible behaviours and enabling ethical choices that cultivate positive relationships and a better future. It also outlines policies, standards, and procedures for our global operations, promoting integrity and ethical excellence across the countries we engage with.

Every year, all employees are required to review, comprehend, confirm, and adhere to the code of conduct. Additionally, all newly hired employees are subject to the same as part of their onboarding process.

Role Brief:

We are seeking an experienced, collaborative and creative Digital Marketing Expert to join our team.

This role is responsible for the creation, execution of the Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics strategies for STS.

The successful candidate needs to have rich digital marketing skills and experience working in digital marketing role. Deeply understand the importance of the customer experience and has the capability to build and optimize the personalized journey.

Through a tight collaboration with the Marketing team, this role will contribute heavily to the Demand Generation efforts and ensures optimal engagement from all STS prospects and customers alike as well as internal stakeholders, throughout their journey with STS.

The Candidate will also deliver the digital marketing support for the marketing and Communications Management at STS and contribute to the delivery and successful achievement of STS Marketing and Communications strategic Objectives.

Main Duties and Responsibilities:

• Build Digital Marketing Strategies and plans to help achieve the STS Marketing and Communications Objectives
• Manage the execution, measurement, and budget of paid marketing campaigns, including paid social, SEM, Account Based Marketing ads, retargeting, and content syndication.
• Own strategy to segment multichannel campaigns into discrete marketing tracks based on funnel stage and persona.
• Own website performance, optimizing for both conversions and SEO.
• Serve as the marketing team's channel performance expert - sharing reports and insights and making recommendations across all marketing programs.
• Measure and optimize email marketing and outbound Sales Development Representatives campaign performance.
• Recommend new digital vendors, channels, and agencies for performance optimization.
• Manage all STS Internal and External Digital Channels and manage tools
• Manage email campaigns from production to analytics, through testing and deployment.
• Provide visibility and insights on results and recommending improvements to increase open rates, click rates, constantly improving deliverability and reducing opt outs.
• Work closely with the Marketing & Communications, Product and Sales Teams etc. to define optimal digital/ nurture programs to increase awareness, demand generation and customer retention.
• Define and run A/B tests and optimize campaigns; Utilize personalization and other techniques to increase audience engagement
• Monitor the size and quality of the marketable database and feedback course-corrective actions as needed.
• Stay informed of industry best practices & suggesting experimentations to stay ahead of the curve.
• Provide other digital support like webpage production

• 10-12+ years' experience in Marketing 8 of which are digital marketing, with experience in owning paid acquisition channels.
• Organized and experienced in email marketing and campaign planning.
• Strong hands-on experience with marketing automation systems ( Hubspot, Marketo, Eloqua, etc.).
• Deep experience in paid platforms like Google Ads, LinkedIn, Facebook, etc.
• Strong knowledge of marketing attribution and experiencing building reporting dashboards. Knowledge of Power BI and Sugar CRM is a plus.
• Experience in multiple segments - e.g. enterprise B2B is a must, SMB, and B2C is a plus.
• Ability to thrive in a fast-paced multi business lines environment.
• Experience in Marketing Automation tools
• Google Certifications: Google Analytics, Google Tags, Google Ads Manager, Google Search
• Hubspot Certifications
• Design and Photoshop/ Illustrator Experience is preferred
• YouTube Certification is a Plus
• Facebook Blueprint is a Plus
• Understanding of B2B IT or cloud business as well as the decision maker committee like BDM, TDM, IT manager and IT professional / Developer's online behavior is a plus