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Digital Communications Specialist

2 months ago

Amman, Amman, Jordan PARACHUTE16 Full time
Job Description

**About the Role**

We are seeking a highly skilled Digital Communications Specialist to join our team at Parachute16. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand's messaging and goals.

Key Responsibilities

  • **Content Creation**: Develop and curate engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, in both Arabic and English, with a focus on SEO best practices.
  • **Campaign Development**: Plan and execute social media campaigns to support Parachute16's programs and initiatives, ensuring alignment with our brand's messaging and goals.
  • **Content Writing**: Write compelling articles for newsletters and other company publications in both Arabic and English, showcasing our brand's expertise and thought leadership.
  • **Analytics and Reporting**: Monitor and report on social media performance using analytics tools, providing data-driven insights to inform future marketing strategies.
  • **Community Engagement**: Engage with followers, respond to inquiries and comments, and foster a positive online community that reflects our brand's values and mission.
  • **Brand Management**: Ensure all social media content aligns with Parachute16's branding and messaging guidelines, maintaining a consistent and cohesive brand voice.
  • **Trend Tracking**: Stay up-to-date on the latest social media trends and best practices, ensuring our strategies remain current and effective.
  • **Collaboration**: Work closely with other departments to ensure cohesive messaging and support for various projects, promoting a collaborative and cross-functional approach.
  • **Event Promotion**: Promote Parachute16's events, programs, and initiatives through targeted social media strategies, driving engagement and awareness.
  • **Content Calendar Management**: Maintain and manage a content calendar to ensure timely and consistent posting across all social media channels, ensuring a seamless and engaging user experience.
  • **Ad Campaign Management**: Assist in creating and managing social media ad campaigns to drive engagement, website traffic, and conversions, leveraging data-driven insights to inform future marketing strategies.

Requirements

  • Proven experience in digital communications and social media marketing.
  • Strong understanding of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Excellent writing and content creation skills, with the ability to adapt to different tone and style guidelines.
  • Strong analytical and problem-solving skills, with the ability to interpret data and inform marketing strategies.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to stay up-to-date on the latest social media trends and best practices.