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Growth Marketing Specialist

2 months ago

Amman, Amman, Jordan Project Growth Full time

### Job Summary

We are seeking a skilled Growth Marketing Analyst to join our team at Project Growth. As a key member of our marketing team, you will be responsible for developing and executing paid advertising campaigns across various digital platforms. Your analytical skills and attention to detail will be essential in analyzing conversion events using Google Analytics to inform campaign strategies.

### Key Responsibilities

* Develop and execute paid advertising campaigns across various digital platforms
* Analyze conversion events using Google Analytics to inform campaign strategies
* Utilize Google Tag Manager to deploy tracking tags and manage marketing data
* Create compelling ad materials and write effective ad copy
* Track and report on campaign performance metrics weekly
* Maintain and update performance dashboards with the latest data
* Dive into our CRM and help understand channel attribution
* Work alongside the creative team to get assets made
* Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

### Career Growth

This role offers a clear path for professional growth, mentored by a Marketing Manager, and aims towards advancing to a Growth Marketing Associate position, focusing on performance marketing and analytics.

### Qualifications

* 1-2 years of experience in managing paid advertising campaigns
* Proficient in Google Analytics and Google Tag Manager for tracking and data management
* Ability to create visually appealing ad creatives and write effective ad copy
* Skilled in analyzing, tracking, and reporting on campaign metrics
* Proficient in using formulas in Google Sheets
* Knowledgeable in a CRM (pref HubSpot)
* Strong communication skills and the ability to work effectively in a remote environment
* Familiarity with performance marketing and analytics tools