Digital Marketing Strategist

We are seeking a highly skilled SEO and Content Specialist to join our team at CC Staffing International. As a key member of our marketing department, you will be responsible for managing all Search Engine Optimization, Search Engine Marketing, and content activities.

Key Responsibilities:

• Develop and implement a comprehensive content strategy aligned with short-term and long-term marketing targets.
• Manage all SEO activities, including content strategy, link building, and keyword strategy to increase rankings on all major search networks.
• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Develop and maintain stories in the form of press releases, advertorials, articles, and blog posts, and post them on the appropriate channels.
• Manage email marketing efforts, from managing lists and drafting to launching campaigns, troubleshooting, and analysis.
• Create landing pages and blog posts and follow up on related creatives.
• Manage content creation and update for the company website and mobile application and ensure content stays up-to-date, relevant, and optimized for search engines.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Maintain a communication channel with the team and follow up with the daily tasks.

Requirements:

• Proven SEO experience.
• Proven SEM experience managing PPC campaigns on Google.
• Solid understanding of Performance Marketing, Conversion, and Online Customer Acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics).
• Experience with A/B and multivariate experiments.
• Knowledge of ranking factors and search engine algorithms.
• Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.
• Being up to date with the latest trends and best practices in SEO and SEM.
• Excellent writing skills in both Arabic and English.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Edit, proofread, and improve social media written content.
• Very high attention to detail.
• Excellent communication and presentation skills.
• Organizational and time-management skills for meeting deadlines in a fast-paced environment.
• Desire to continue building a skill set with education and training.
• Bachelors degree (or equivalent) in a relative field.
• Interest in gaming and sports is a big plus.
• Familiarity in Front-End is a big plus.
• Familiarity with graphic design software is a big plus.