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Social Media Community Manager
2 months ago
We are seeking an experienced Social Media Community Manager to join our team at Ogilvy. As the voice of our clients, you will be responsible for overseeing all community management functions across various social media platforms. Your goal will be to engage with our audience, foster a positive community environment, and develop strategies that align with our brand goals and initiatives.
Key Responsibilities- Develop and implement community management strategies that meet business objectives.
- Manage day-to-day community activities, including moderating forums, responding to comments, and fostering a positive community environment.
- Craft and manage the social content calendar to ensure a constant supply of relevant content.
- Track, analyze, and report on community engagement metrics to inform decision-making.
- Lead and mentor a team of community managers and moderators, setting clear objectives and providing feedback.
- Collaborate with the marketing team to integrate community management with broader marketing campaigns.
- Stay up-to-date with digital technology trends to enhance community engagement.
- Work closely with customer service to address customer complaints and issues promptly.
- Act as the point of contact for cross-functional teams, providing insights on community feedback regarding products or services.
- Manage crises and negative feedback by developing response strategies that protect the brand image.
- Encourage user-generated content creation and sharing, and organize community events to increase brand loyalty.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 18 months of experience in social media management, community management, or a related field.
- Strong track record of building and managing large, active online communities.
- Excellent written and verbal communication skills, with the ability to engage effectively with various audiences.
- Proficient in using social media analytics tools and able to interpret data to inform decision-making.
- Demonstrated ability to develop strategic community management initiatives that meet business objectives.
- Experience in leading and managing a team.
- A problem-solver with the ability to handle crisis situations with poise.
- Creative thinker with the ability to conceive and promote new ideas for content and community initiatives.