Head of Product Marketing

1 month ago


Amman, Jordan Matter Labs Full time
Head of Product MarketingWhat You'll Be Doing
  • Develop a comprehensive marketing strategy that combines business goals, technical insights, and campaign schedules. Strengthen the expertise of the Growth and Business Development teams to align on target audiences, channels, and countries
  • Craft compelling messages to position zkSync as the premier Ethereum scaling solution. Drive awareness and adoption by showcasing zkSync's value to builders and users
  • Collaborate closely with marketing and developer advocacy teams to amplify zkSync's visibility among developer audiences to grow the community of builders
  • Partner with Product and Growth teams to clearly outline marketing requirements. Coordinate across various aspects of Growth — including brand design, communications, events, social media, content marketing, ecosystem marketing, education, community and more
  • Lead, organize, and execute product launches and initiatives. Ensure thorough documentation, effective communication, and appeal to the right audiences
  • Conduct user, developer, and market research. Keep tabs on the Ethereum landscape, crypto/blockchain/web3 trends, and industry developments
  • Enhance zkSync’s personas to foster deeper understanding of its target users and address their specific pain points

What We Look For In You

  • Several years of work experience in product marketing with cross-functional experience
  • Passionate and familiar with crypto, including DeFi, NFTs, Infrastructure, Tooling, and other verticals
  • Experience in growing developer ecosystems
  • Ability to collaborate with others across functions in a highly matrixed organization
  • Experience developing and executing GTM strategies, creating high-impact growth marketing campaigns for technical audiences
  • Familiar with various product marketing techniques
  • Prior expertise in creating engaging user-centric content focused on product and technical features
  • Ability to learn about technical concepts and turn them into powerful campaigns that attract, convert, and retain developers
  • Ability to conduct, interpret, and present qualitative and quantitative feedback and research
  • Strong communication skills in English and proven ability to efficiently work with remote teams
  • Ownership mindset and a track record of successfully accomplished projects

Nice to Have

  • Experience with research utilizing various methods (e.g., usability studies, contextual inquiry, surveys, etc)
  • Previous experience in web3 or blockchain companies/projects
  • Experience working with data/analytics tool

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