Digital Marketing and Social Media Manager

Digital Marketing

• Oversees the Hotel/ Resort s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Hotel/Resort and support commercial goals including direct channel mix growth.
• Oversees and optimizes online and offline presence of Hotel/ Resort including content and images on Four Seasons owned channels , Four Seasons App, Preferred Partner, Sales Resource, etc.) and partner websites, ensuring alignment with the Hotel / Resort positioning, business objectives, and storytelling.
• Manages online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses.
• Supports Director of Marketing and agency partners with digital marketing tactics including SEO, PPC, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
• Supports Sales, Catering and Reservations with auditing sales materials, ensuring external messaging is aligned with brand guidelines and Hotel / Resort positioning.
• Partners with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews.
• Manages Local Mailing List Manager and communication schedule to this audience.
• Assists Director of Marketing with writing briefs for digital campaigns, analyzing results, and Assists Director of Marketing in establishing a robust digital performance .management process and a forward-looking approach to marketing planning, ensuring digital opportunities are maximized.
• Partners with Director of Revenue Management to monitor online agency partner performance.
• Conducts a digital benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our content and solutions.

Social Media

• Manages Hotel/Resort social media channels, curating engaging content that showcases. Brand DNA while increasing total audience size and engagement.
• Executes effective community management of all social media platforms.
• Ensures social media content performs well in Brand Clarity audit and monthly marketing scorecard.
• Leverages social media channels to amplify key messages and support organic search through strategic and creative communication.
• Embraces data-driven approach to social media strategy, using monitoring and reporting tools.
• Pursues, negotiates, and coordinates social media influencer visits. Build briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic.
• Utilizes available programs (Olapic/ Social Native, Sprout, etc.) to vet and integrate User Generated Content.
• Works closely with each department at the Resort to identify and produce social media content opportunities.
• Monitors social media conversations relevant to the Hotel/Resort, luxury travel industry, and local market.
• Coordination of Hotel/ Resort participation in corporate global social media campaigns
• Creates effective social media reports for internal and external stakeholders.
• Executes strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for Hotel/Resort outlets on digital channels.
• Aligns with Four Seasons corporate, Convention Visitors Bureau, and all key partner social media teams to maximize Resort exposure opportunities.

Content Creation and Collateral

• Ensures all content created for the Resort meets brand guidelines and is in line with Hotel/Resort positioning.
• Collaborates with the Resort operations team to develop and provide collateral to support revenue generation and guest experience.

Public Relations and Communications

• Assists the Director of Public Relations with the creation of unique experiences, local partnerships, media communications, maintenance of media relationships, and media visits/interviews as needed.
• Supports audit of communications ensuring alignment with Four Seasons brand guidelines and Hotel/ Resort positioning.
• Maintains image library and Press Room, confirming relevancy and accuracy
• Participates in departmental PR and marketing meetings.
• Assists in design of Resort promotional materials including print, digital, advertising assets and other collateral.
• Assists with the production and coordination of photo and video shoots.
• Assists with identifying and executing local event participation and activations that reach the local neighborhood and surrounding communities.

ANALYTICS/REPORTING:

• Leverages full suite of online reporting tools including Adobe Analytics ensuring activities are monitored and optimized against the pre-established KPIs.
• Provides monthly digital KPI, social media and Revinate reports. Supports with other marketing reports as assigned.
• Consults monthly Inspire program email reporting to view impressions, bookings and revenues generated through this brand program.
• Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities
• Provides action plan for continuous improvement to Marketing Scorecard in Content. Quality, Social Media Engagement, channel mix index with an ROI mindset.

NON-ESSENTIAL FUNCTIONS:

• Proofreads all marketing material, including but not limited to: collateral, direct mail, advertising, printed promotional pieces, guest correspondence as required.
• Directly assists with guest inquiries within the sales and marketing department.
• Performs other tasks or projects as assigned by the Director of Marketing and Director of Public Relations.
• Responds according to the crisis management plan to any Hotel emergency or safety situation.
• Acts as a brand ambassador to our Resorts and Four Seasons at all times, both in and out of the resort and on personal social media accounts.

What you bring:

• Previous digital marketing experience, and hospitality and sales experience preferred.
• Experience with social media platforms, consumer engagement and strong awareness of the digital world.
• Excellent writing, presentation and communication skills.
• Photography and Video skills.
• Attention to detail and organization.
• Influencer/media relations experience.
• Knowledge of InDesign and production methods in graphic arts and collateral.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Ability to manage third-party agencies, partners, and vendors.
• Proficient in Microsoft Office Suite.