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Content Creation Specialist
2 months ago
Project Growth is seeking a highly skilled Creative Assistant to join our team. As a key member of our content creation team, you will be responsible for developing and implementing visual content strategies that drive engagement and brand awareness across various social media platforms.
Key Responsibilities:- Visual Content Creation:
- Create high-quality video and image content that aligns with our brand messaging and resonates with our target audience of tech-enabled businesses.
- Develop visually stunning graphics, animations, and videos that showcase our brand's personality and values.
- Content Editing and Enhancement:
- Utilize expertise in Kapwing and Canva to edit and enhance video and image content, incorporating effects, filters, and text overlays to optimize engagement.
- Stay up-to-date on new features and functionalities of Kapwing and Canva to leverage their full potential in content creation.
- Content Strategy Alignment:
- Collaborate with our marketing team to align content creation with our overall social media and marketing strategies.
- Ensure that all content meets our brand guidelines and resonates with our target audience.
- Engagement Optimization:
- Monitor social media performance metrics and analyze audience engagement to optimize content strategy and maximize reach and interaction.
- Experiment with different formats, styles, and content types to identify trends and opportunities for increased engagement.
- Client Collaboration:
- Work closely with clients to understand their objectives, preferences, and feedback, ensuring that content meets their expectations and drives desired outcomes.
- Provide regular updates and reports on content performance and recommendations for improvement.
Requirements:
- Proficiency in Kapwing and Canva
- Strong understanding of visual content creation and editing
- Excellent communication and collaboration skills
- Ability to work independently and as part of a team