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Digital Advertising Strategist
2 months ago
**Key Responsibilities:**
* Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
* Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance.
* Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
* Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
* Apply insights into consumer behavior to refine advertising approaches, particularly within the home decor retail sector.
**Requirements:**
* Proven experience in Google Shopping Ads management and digital advertising strategy development.
* Strong understanding of consumer behavior and market trends in the home decor retail sector.
* Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
* Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
* Bachelor's degree in Marketing, Business, or a related field.
