Ad Operation Manager
3 weeks ago
Key Responsibilities:
Campaign Management:
- Plan, execute, and monitor digital advertising campaigns across multiple platforms (e.g., display, video, mobile, social).
- Collaborate with internal teams and external partners to ensure seamless campaign execution.
Ad Trafficking & Optimization:
- Traffic and QA all advertising creatives to ensure they meet platform specifications and are launched without issues.
- Monitor campaign performance and optimize for key metrics such as CTR, CPC, and ROI.
- Implement A/B testing strategies to optimize ad creatives and landing pages for better performance.
Data Analysis & Reporting:
- Analyze campaign data to derive actionable insights and make data-driven decisions.
- Generate regular performance reports and present findings to stakeholders.
- Work closely with the analytics team to develop advanced reporting dashboards.
Ad Tech Management:
- Stay updated on the latest ad tech trends, tools, and platforms.
- Evaluate and implement new ad tech solutions to enhance campaign effectiveness and efficiency.
Team Collaboration:
- Collaborate cross-functionally with sales, marketing, content, and tech teams to ensure alignment and integration of ad operations with overall business objectives.
- Provide training and guidance to junior team members as needed.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plus.
- Proficiency in ad tech platforms such as Google Ad Manager, DSPs, DMPs, etc.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and presentation skills.
- Ability to multitask and thrive in a fast-paced environment.
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