Private Banking Program Manager

4 months ago


Amman, Jordan Arab Bank Full time
  • Develop the PB segment in terms of eligibility criteria, account flagging and program differentiation in line with CB’s strategy and business objectives.
  • Responsible to develop the Banking and non-banking benefits associated with PB segmentation.
  • Analyze market trends, competitive landscape, and opportunities to acquire, manage, and retain customer relationships.
  • Monitor and analyze the performance of the segment in terms of NTB customers, account balances, product usage, cross sell ratio and profitability.
  • Conduct regular upgrades of eligible lower tiered clients to PB segment, and downgrades of PB clients no longer satisfying PB criteria.
  • Responsible for all PB marketing activities (including advertise and media campaigns) and budget in accordance with guidelines.
  • Call the branches regularly to ensure that program’s visibility and service quality is up to standards and in accordance with the distributed sales staff manual.
  • Compliance & adherence to all internal standards, guidelines and regulatory compliance.


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